Real people become the message.
Brands don’t win attention by shouting louder. They win when real people show up.
Field9 runs real-world missions where everyday humans carry your message into streets, events and culture — creating content people actually stop for.
What we do
Human-Powered Campaigns
We mobilise real people to carry your brand message into the real world — parks, streets, events and everyday life.
No influencers. No scripts. Just humans doing something worth watching.
Ace It of Disgrace It Challenges
We challenge people to recreate moments, attempt skills or take part in bold challenges — sometimes it’s magic, sometimes it’s chaos.
Either way, people watch, share and talk.
This format is built for virality.
Content that travels
Every mission generates short-form video, photos and real reactions you can use across socials, ads and PR.
It doesn’t look like advertising — because it isn’t.
On the Field Interviews
We take conversations out of the office and onto the field — interviewing local business owners in real-world settings, during real moments.
No studios. No scripts. Just honest conversations about business, community and what it really takes to show up.
Built for connection, credibility and content people actually want to watch.
Let’s put your brand in motion
If you’re launching, stuck for attention, or tired of ads blending in — Field9 can help you break through.
We’ll talk through your goals, design a mission, and show you how real people can carry your message further.
Why Field9 exists
Advertising lost its human edge.
People scroll past ads, block them, or tune them out.
But they still stop for real moments.
Field9 was built to bring advertising back into the real world — where people show up, take part, and create moments worth sharing.
We believe:
people are more powerful than placements
moments beat impressions
and real always wins over polished
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Thinking about running a mission, launching something new, or just curious how Field9 works?
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